We are a district level of farmer's producers companies of Tamil Nadu working through networks of numerous farmer's producers companies covering more than lakhs of farmers. This organization is promoted by farmers themselves with the support of Tamilnadu Agriculture Marketing & Agriculture Business,Govt of Tamil Nadu and some reputed Development Organizations.
To create sustainable livelihood platform for farmer producer company thereby increases farmers’ income.
To create an umbrella support to member FPOs particularly on market, financial linkages, brand development, value adding, agri extension, insurance and leverage & transfer the benefits of the economy of scale
Total Number of FPOs Enrolled: 23 FPOs
Total Share Mobilised: INR 4,60,000
Total Number of Beneficiaries: 13,000 + farmers
Major Produce: Groundnut and Its Value added products
- Direct from Farm to elite Consumer with modern packaging and branding.
- Export Quality to be ensured with proper inhouse quality centre at MPMM centre at Thellanandhal Village, Tiruvannamalai.
- Collective effort by farmer producer company to tap global market with high quality and standards.
Board Meeting:
Regular board meeting with elected 10 board of directors has been conducted on 2 nd Saturday of every month. Apart from which special meetings has been conducted to make some important decision with respect to consortium growth.
Meeting with FPO members:
Meeting with CEO and other board members has been conducted at regular intervals to ensure proper review of FPO enrolled in consortium in aspects of production ,marketing and business plan.
Uzhavar Sandhai :
After a deep discussion with board members, a dedicated sales person has been appointed to display “Adara” productsfor sales from month of May 2022.
Girivalam :
During Girivalam, a stall has been put up on the Girivalam pathway for 3 days and made a reasonable sale. The stall was inaugurated by a important person from TN ruling party.
ODOP Workshop :
Adara products has been displayed in PMFME workshop. Adara products has been displayed in all possible workshops.
Regular visits by Officials from state and central government is conducted. During such monitory visit, feasible guidance / suggestive ideas is been provided, based upon which regular changes/upgradations have been made for the welfare and growth of Consortium.
- Exposure visit by consortium farmer directors and employee have been carried out when and where needed to various expertise in locations across districts of Tamil Nadu.
Online Initiatives :
E-commerce site and social media pages like Instagram, Facebook, LinkedIn pages in the name of “Adara Foods” has been opened and updates are posted at regular intervals.
Offline Initiatives:
Offline Initiatives like Pamphlets, banners, posters were printed and displayed to public gatherings.
In Thellanandhal village, Tiruvannamalai district administration has allocated 0.42 Hectare land for construction of modern packaging and modern marketing centre. Boomi Pooja for construction was done on 27.03.2022 headed by Hon’ble Deputy Speaker.
Units included in MPMC centre:
- Packaging Unit with automatic/manual machineries
- Quality Control Lab for QC
- Storage Unit
- Production Unit
- Front Office
As of Now, Below are the products brought under brand Adara
- Wood Pressed Groundnut Oil
- De-shelled raw Kernel
- Roasted kernel
- Production Unit
- Groundnut Chikki
In Pipeline:
- Groundnut Peanut Butter
- Groundnut and Millet sweets
- Traditional Rice
- Millet value added products
- Handloom and handicraft products
Trainings for CEOs of FPOs have been conducted regarding technical and technological upgradation by resource persons from KVK, Keezhneli and Agri machinery dept. Trainings at frequent intervals are being conducted for BOD and CEO of FPOs enrolled in consortium by resource person from reputed department like NABARD, e-Nam, Agri Marketing Dept, KVK, TNAU, Agri Engineering and machinery Department.
We have also formed various committee namely:
- Purchase Committee
- Production Committee
- Marketing Committee
- Production Unit
- Accounts and Finance Committee
- Advisory Committee
